Speaker:  Laura Powers, President, HG Marketing Group

Time: 2:00 – 3:00 p.m.

Location: Online (log on information provided after registration)

Cost:  $10 for members/$20 for guests

Join us on February 10 as we review and explore fundamental ways of improving how your business is found online. Guiding us through the basics of search engine optimization (SEO) and search engine marketing (SEM) is speaker and Web expert, Laura Powers, who will share ideas for promoting your online presence through various tool and techniques. As an experienced Web designer and marketing strategist, she has transformed her own business via social media outreach and planning, and offers her clients the “secret formula” for improving the odds of being found online in search results.

What You Will Learn

• The definitions and differences between SEO and SEM
• Formulas for using “organic” SEO to increase the chances of your business being found in search results
• How to get started with SEM and what to measure
• How to pair SEO and SEM with your overall marketing plan to meet your business goals and objectives

Register here!